5 Types of Copy a Mental Health Copywriter Can Help You With
You’re exhausted after your long days — client sessions, writing notes, running groups. You barely have time to practice the self-care you preach to your own clients. The last thing you want to do is go home and write a blog, engage with potential clients on social media, or type up your newsletter.
Luckily, there’s a solution.
Your practice needs a copywriter.
Specifically, a mental health copywriter.
When you hire a copywriter who specializes in writing for therapists, you’re setting yourself — and your practice — up for success.
Do you want your time back? Do you want to spend less time staring at your computer screen trying to come up with an informative blog post or a clever social media caption? And more time doing what you actually love? Then hire a copywriter! There are so many types of copy we can help you with.
Wondering what types of copy a mental health copywriter can help you with?
Website copy
This includes your about me page, your website landing page, your services, etc. It’s written to inform your clients and potential clients in a way that inspires them to take action — like booking an appointment or joining a therapy group you facilitate.
2. Blog posts
Blog posts typically inspire or inform. If you need multiple posts each month, you can request a retainer and see if your copywriter will offer a bundle discount.
3. Newsletters
Newsletters keep your subscribers in the loop on all things pertaining to your practice. Offering a new course? Moving your private practice location? Speaking at a conference? Updates like these can go in a monthly or quarterly newsletter. A newsletter offers bite-sized info your clients are eager to digest.
4. Podcast scripts
New to the podcasting world? A copywriter can write you a script that’s conversational, well-researched, and informative.
5. Social media captions
You probably don’t want to spend your evenings planning social media content or responding to comments. A copywriter does all of that for you and tailors the CTAs (calls to action) to fit the social media channel.
How to find a mental health copywriter
There are a few ways to find someone who writes copy for therapists. Try using LinkedIn. Type in “mental health copywriter” or “copywriter for therapists” in the LinkedIn search bar and you may be surprised by how many people are ready to help your business!
Facebook is another great way to find copywriters. Join copywriting groups to find writers looking for clients, or if you’re in a therapist group, post your need for a copywriter.
Seek a referral. Talk to your therapist friends and colleagues. Some of them may already be working with a copywriter they can refer you to!
Keep an eye out for cold emails. Great copywriters write catchy cold emails that grab your attention, solve your pain points, and offer solutions to address your copy needs.
Mental health copywriters…
Do the writing so you don’t have to
Your time is already limited. You don’t want to spend your lunch breaks or evenings writing an email sequence, a newsletter, blogs, or social media captions! In fact, maybe you feel overwhelmed just reading that list. A mental health copywriter does all that for you. We place every word, hyphen, and capital letter into meticulously crafted copy designed to convert readers into clients.
Copywriters spend all day writing, researching and editing. We do it day in and day out. We take the writing off of your plate so you can get back to what you love most — serving your clients.
The best part for us? We love to write! And people who write mental health copy for therapists do it for a reason.
Specialize in writing copy for therapists
We know the field. Some of us have been therapists ourselves. We get the stress, the burnout, and the pain points that both you and your clients experience.
Copywriters who write for therapists understand how important it is to preserve your authentic voice when writing about the things that matter most to you.
We write well-researched copy so you become (or stay) an authority in your field. Empathy, authenticity, and professionalism are of the highest importance.
Plus, we’re passionate about mental health. Copywriters choose their niche. If they’re anything like me, they chose a niche they’re passionate about and could spend hours (literally) researching!
Use marketing skills
You may be an excellent writer yourself. But academic writing is way different from writing copy.
Copy gets people to take action.
You want people to book an appointment or sign up for your course. Good copy will help you achieve your business goals.
You may already be writing for the skimmer, the digger, and Google. Or you may not. Copywriters for therapists know how to write for all three audiences to expand your reach.
Write for Google
We use SEO to help you get noticed on Google.
Copywriters who specialize in writing for mental health professionals know what keywords to use so people can find your practice and services more easily.
Support you so you can support your clients
Writing about mental health isn’t for everyone. Copywriters for therapists probably love the field (almost!) as much as you do. Our brains are filled with mental health buzzwords, blog topics, ideas for courses, and so much more! A good copywriter works with you to achieve your vision. You may have a ton of good ideas for how to market your business, or you may have none at all! We work with you to come up with a plan you feel good about.
Next steps
It’s time to take action and hire a copywriter who specializes in writing for therapists!
Email me at hello@ChristineWestCreative.com or click here to set up a free consultation call. I can’t wait to hear about your copywriting needs!
You can also refer a friend. Forward this blog post to someone who could use my help. Sharing is caring and who — honestly — is more caring than your network of therapists?
