3 Things to Know About Hiring a Mental Health Copywriter for Your Private Practice
If you’re a therapist in private practice, you have to know how to market yourself so you’re reaching your ideal clients, building authority in your niche, and charging what you deserve. Hiring a mental health copywriter can help you do that.
But… Marketing. It’s got kind of a bad rap.
When you think of marketing yourself, do you cringe? Does it make you feel like a sell-out?
It doesn’t have to.
You know your services are helping others. What you’re selling is healing. As a therapist, you walk with your clients on a journey to mental health, wellness, healing, and happiness. I know because I’m trained as an MFT. And I’ve been in therapy myself for over ten years. I wholeheartedly believe in what you do. But if you aren’t careful, you’ll be on the road to burnout rather than on the road to building the practice of your dreams.
A mental health copywriter can help you in a few different ways. Copywriting isn’t like academic writing. It’s conversational. Friendly. It can break the rules of grammar or convention. But writing for therapists is different. A mental health copywriter will know how to write sensitively in your authentic voice. A copywriter for therapists will write in a way that’s trauma-informed and empathetic.
Copywriting for Therapists
A copywriter for your private practice should know how to write for Google.
That way your ideal clients are finding you so you can:
Niche down
Build the private practice of your dreams
Be fully booked at a higher rate
Launch a passive income stream for those individuals who can’t see you for 1:1 sessions
That’s why investing in a mental health copywriter who understands SEO is so important.
An SEO copywriter, more specifically, an SEO mental health copywriter, helps people find you when they do a search on Google.
It’s also important that you hire a copywriter who uses professional, relatable language that is trauma-informed and sensitive because of the nature of your work. You should also hire someone who understands SEO in addition to the world of mental health. SEO-optimized copy helps you get noticed on Google searches, and blogs in particular are great for SEO.
2. A mental health copywriter should write in your voice.
In addition to attracting people to your site, a mental health copywriter will write your homepage in a way that makes your ideal clients feel connected to you. The most important thing in therapy is arguably the therapeutic relationship, right? And that relationship can start from the second someone learns about you and what you offer. Your website will speak directly to your ideal client so they feel inspired to book your services. And your less than ideal client? Well, they’ll keep on searching because they’ll be able to tell you’re not a good fit for them. You’ll save yourself the time and headache of referring out and work with exactly who you want to work with.
3. When you hire a copywriter for your private practice, they’ll work with you to find out what kinds of copy you need.
As a therapist, you’ll probably find these types of copy most useful:
Freebies for an email list opt-in
Email welcome sequences for new subscribers
Newsletters and regular emails
Search engine optimized (SEO) blogs, landing pages, website pages
Psychology Today profiles
Social media posts
If you already have an email list but aren’t sure how to engage with it, a copywriter can help. Newsletters can tell current clients what you’re up to, like if you’re teaching a workshop or offering a new online course. Emails can provide your clients (or even just your email subscribers, whom you may not see 1:1 in therapy!) with helpful tips on how to manage their mental health, relationships, reduce stress at work, etc. There are so many ways you can help people even if you aren’t seeing them in individual or group therapy. And an email list is one way to expand your reach.
If you don’t have a copywriter you work with right now, you’re probably:
Doing more than you need to with less time
Working on aspects of your business you don’t enjoy
Busier than you want to be and making less money than you could
On the road to burnout
So You Want to Hire a Mental Health Copywriter
You’re in the right place! If you’re ready to have the private practice of your dreams and hire a mental health copywriter, book a free 30-minute call with me. We’ll discuss strategies to take things off your plate so you’re working with your ideal clients and charging what you deserve. Take yourself off the road to burnout. Let’s journey together toward the fulfilling private practice you’ve always hoped for!
