Why You Should Hire a (Failed) Therapist to Write Your Copy
Mental health copywriting — or copywriting for therapists — is not your mom’s average copywriting. It’s a very specific niche and requires a very specific tone.
Copywriting for therapists should be:
Genuine
Empathetic
Sensitive
Written in accordance with the therapist’s values & voice
People are seeking out your services for many reasons. Maybe they’re in crisis. Or they’re processing a traumatic event. Maybe they want to figure out why they are the way they are. Maybe they’re digging into family of origin issues. Or maybe they’re just in need of a listening ear. Whatever the reason, people need you and your valuable services.
And a copywriter who specializes in mental health copywriting for therapists can help you help more people with less effort.
What is a mental health copywriter?
A copywriter is someone who writes in a way that gets people to act. A mental health copywriter is an empathetic, sensitive soul who understands what you do and the challenges your clients face. They make sure your therapy superpowers are getting across so current/potential clients feel understood and want to utilize your services.
Storytime!
I was a therapist, once.
I went to USC. Worked as a therapist at a charter school in Los Angeles for my practicum. Completed 240 face-to-face hours for graduation. Got my master’s in Marriage and Family Therapy.
And then I burned out and quit.
I’m not sorry it happened. Because mental health copywriting is the perfect intersection of all my interests. I get to research incredibly interesting topics like infant mental health, child psychology, anxiety disorders, attachment trauma, etc. every day and write about them for a living!
Because of my training as a therapist, I understand therapist jargon, I know how long and grueling your days are, and I know what it’s like to have clients struggling with (often severe) mental health challenges. This means I can speak your language and I appreciate what it is that you do because I myself couldn’t do it. So, don’t be like me.
Don’t try to do everything by yourself, all at once in your practice.
You’ll burnout.
Instead, hire a copywriter who writes for therapists.
“But Christine. What types of copy could I possibly need, as a therapist?”
I’m so glad you asked.
A mental health copywriter can write:
Psychology Today profiles that don’t suck
SEO optimized blogs on topics you’re excited about
A rockin’ newsletter that informs current clients and/or people you can’t take on because your caseload is full
Social media captions
Marketing emails to get people to sign up for your life-changing online course
The content of that life-changing online course ;)
Podcast scripts
Landing pages
Sales pages
Ebooks
And so much more!
When you work with me, I find out what’s unique about you, your practice, and I make sure your therapy wizardry is getting translated so people know what you do and how you can help them.
Intrigued?
Book a free 30-minute call with me so we can chat! We’ll discuss what YOU need and take some stuff off your plate. Take yourself off the road to burnout. Let’s journey together toward the fulfilling private practice you’ve always hoped for!
