3 Things to Know About Hiring a Copywriter for Your Therapy Practice
It can be really overwhelming to look for a therapist.
Some people get so intimidated, they never even start.
The brave ones might open their computer and type “therapist near me” so Google comes up with thousands of names for them to sift through.
Or they might look at PsychologyToday.com profiles and try to glean from a picture and dry description of services whether you—a total stranger—are going to be the one they tell their deepest, darkest secrets to.
How are they supposed to know if you’re the right fit for them over all the others?
1. A mental health copywriter writes your website copy so you stand apart from the rest.
You know you care about anyone who comes to you seeking help. But how do potential clients know that?
What are you saying in your bio or on your site to make them feel understood and seen before you even meet?
A great website will allow you to speak directly to your ideal clients…
… the ones you just click with. Your website should be an authentic reflection of who you are and how you operate in your practice.
But right now, it’s just… not.
That’s why you need a mental health copywriter who specializes in working with therapists.
2. You shouldn’t just hire any copywriter
You should hire one who specializes in mental health copywriter for therapists.
What’s a copywriter?
A copywriter is someone who writes copy. Sounds straightforward enough, right?
Copy is everywhere—on websites, cereal boxes, advertisements, in emails—you literally cannot go a single day without encountering some form of copy!
But a copywriter doesn’t just write—they write in a way that gets people to act.
In essence, they’re a content marketing wizard.
They find out what’s unique about you and your business and make sure your superpowers are getting translated to the general public.
Every therapist has a specialty of some kind.
Yes, even you!
Maybe you specialize in group work or trauma, couples counseling or art therapy.
And maybe your potential clients have no idea because they either can’t find you in the sea of therapists, or they’re just not vibin’ with the site or PsychologyToday.com profile you have going right now.
A mental health copywriter who has experience writing for people in private practice will understand:
· What you do
· Why it’s important
· How to talk about your services in a way that’s sensitive, empathetic, and authentic
Copywriters for therapists have experience working with sensitive topics, and their writing reflects that.
3. Hiring a mental health copywriter means one thing: less work for you.
Face it—you have enough going on as it is! Between all the referrals you received during COVID-19 and your current client list, you probably have a waitlist a mile long! Don’t you wish there was a way to reach all your current clients and all the folks you don’t have time to take on right now?
Hint: there is a way!
A mental health copywriter can write any of the following things for you and your business:
· SEO optimized mental health blogs
· The newsletter you *technically* have but have done nothing with
· Psychology Today profiles
· Social media captions
· Email funnels to get people to sign up for your latest online course
· Podcast scripts
· And so much more!
There are so many ways you can provide meaningful content to folks out there—even if you never see them for individual therapy.
Don’t let yourself get on the road to burnout when you’re preaching health day in and day out to your clients.
Remember why you went into this field in the first place.
Hire someone to help you expand your reach with empathetic, authentic copy written in your voice.
Ready to take the plunge and hire a copywriter who specializes in working with therapists?
Book a free 30-minute call with me. We’ll discuss strategies to take things off your plate so you’re working with your ideal clients and charging what you deserve. Let’s journey together toward the fulfilling private practice you’ve always hoped for!
